If you could have any illness named after a fruit I’d prefer to have a pear cold, or a mango throat tickle, but it seems Apple Fever is what this country has.
Hurrah, the iPad 2 is here. I have one. Do you know who else has one? Jewels Lewis.
Jewels Lewis is a “personal finance executive”, father of two (of which we’ll get back to), and a husband. He took two days of work to queue outside Apple’s flagship Regent Street store. This alone should be reason to question the man’s sanity.
Photo: Demotix
Only problem, remember his two kids? Well, he has a 12 year old son, and Jewels MISSED his birthday, because he was in the queue…
and the award for worst father in the category of gadget obsessed goes to…
HE MISSED HIS SON’S 12TH BIRTHDAY PARTY, TOOK TWO DAYS OFF WORK, TO BUY AN IPAD.
He was noted for coming out of the store with the first iPad sold at 5:07pm. It took 7 minutes to do the transaction and get out of the shop past the sycophantic wooping staff…
Now, if you’ve read this blog / met me before, you’ll know every story is told to feed my ego/brag in some way, and this is no different.
I am rather clever, and as not being half as stupid as Jewels (really Mr and Mrs Lewis? Jewels?), I left my house at 3:35pm, with only an hour and twenty five minutes to get to a shop selling the iPad 2. I went round the corner from where Jewels was, the flagship HMV shop on Oxford Street.
I got to HMV at around 4:20pm, and there was one man waiting. He had been there for four hours.
ARE YOU LISTENING JEWELS? FOUR HOURS IS LONG ENOUGH YOU DIPSTICK.
So, I stood around on twitter for 40 minutes, paid for the device at 5:03 and had enough time to walk around to the apple shop, iPad in hand, to watch Jewels come out to the paparazzi going mental over this idiot.
The question for me is, why queue for 33 hours? If it’s not for the press attention, what is it? He missed his son’s 12th birthday party for god’s sake.
The question is not why do the media care because that’s easy; the press love a mental.
